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In 1984 Araco International was founded by Henk Greftenhuis. In the 35 years that Araco has been active, the company has flourished and the organisation continues to grow through the establishment of several sister companies, Color 4 Cotton Creations and Broda Slr. In 2019, Araco has taken a new step in its operational management and parent company Jafi BV was founded, with Erwin van der Wouden (32) as the new Managing Director of Araco.

Since 1st October, Erwin has succeeded founder Henk Greftenhuis (63), who will now assume an advisory role for all companies that fall under Jafi B.V. Next to Araco International B.V. this is also Colour 4 Cotton Creations B.V. and Romanian production company Broda Srl

Erwin has been with Araco International B.V. for 3 years as Supply Chain Manager. He was responsible for the implementation of a stock management system and the ERP re-implementation. Henk Greftenhuis quoted: 'Demonstrating an enormous drive, enthusiasm and seniority made his succession a logical choice. Erwin shows boldness and is bringing the world of tomorrow to Araco/Jafi B.V. with a great deal of energy and will continue to work on the growth and development of our company'. 

Erwin states: My aim is to ensure that Araco's business unit and all the companies that fall under Jafi BV will become complementary to each other. I would like to ensure that we are in control of this and that we fully exploit all the opportunities that our partnerships have to offer. I want our head office and our processing company to work together with our own production in such a way that we produce the right product and that it conveys the story that our customer has in mind".


The management team also includes Mart Hakkert (27), Head of Sales & Marketing, and Lindy Greftenhuis (31), Head of HR. Henk Greftenhuis states: 'Erwin, Mart & Lindy form a young and diverse team with experience from a variety of specialties. I am therefore confident that they will be able to successfully develop all innovations and improvements, while preserving our unique corporate identity'.

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